Marketing Mix on Consumer Decision Making †MyAssignmenthelp.com

Question: Discuss about the Marketing Mix on Consumer Decision Making. Answer: Introduction: As a part of the course I have learnt the points such as marketing mix, SWOT, positioning and targeting mix. These are points are helpful to me in future for decision making. From the concept of Marketing Mix I have learnt that it is a variety of different factors which influence decision of customers to purchase a product or service. It can also be helpful to me in producing desirable behaviour from the target customers (Aras, Syam, Jasruddin, Akib Haris, 2017). In future it is going to help me to understand product and service offerings and the best way to plan for the successful launch of products and marketing strategy. SWOT helped me to learn that reviewing strength and weakness of companies create base for improvement. The weaknesses are easy to identify than to prioritize. It has also helped me to identify and categorise internal factors i.e. strength and weakness and external factors i.e. opportunities and threats which are faced by an organisation (Bull, et. al. 2016). Positioning is helpful in creating something that has not created already by someone. It focuses on being first in the category of products which will help in positioning in the mind of customers. A specific group of people can be targeted by email marketing and list managing services. The specification of such products helps in positioning. The Targeting market has helped me to identify the people who really need or want. It also helps to efficiently use resources to attract potential customers. It is supportive in knowing features and benefits derived from it. It tells how benefits help the users. It can be helpful to me in knowing attitude, value and lifestyle of targeted customers. References Bull, J. W., Jobstvogt, N., Bhnke-Henrichs, A., Mascarenhas, A., Sitas, N., Baulcomb, C., ... Carter-Silk, E. (2016). Strengths, Weaknesses, Opportunities and Threats: A SWOT analysis of the ecosystem services framework.Ecosystem services,17, 99-111. Aras, M., Syam, H., Jasruddin, J., Akib, H., Haris, H. (2017, July). The Effect of Service Marketing Mix on Consumer Decision Making. InInternational Conference on Education, Science, Art and Technology(pp. 108-112).