Advanced research methods - Smart Custom Writing Samples

Advanced research methods - Smart Custom Writing Functions of fleet managementThe function of fleet management is to enable organizations which depend on transportation in their operations to discard or reduce perils associated with motor investment, improving competency, productivity and minimize the long run expenses, and offering policies which are 100% government friendly among others (Crainic, p 10). Fleet management involves vehicles such as Lorries, tractors, cars, containers among others. It comes with a wide range of functions which includes maintenance, tracking and health management. A system of tracking, GPS (global positioning system), can be used to perform all these functions (Broida, p11). A recent study indicates that, commercially, the numbers of fleet units which are in offing in Europe are over one million (Crainic, p 12). This article attempts to define the possible on-going functions in fleet management. It will highlight the differences between the initial activities from on going functions in fleet managemen t. Finally, it will explain why the ongoing functions are needed (Crainic, p 13). The major function of fleet management it motor tracking system. Basically, this system uses global positioning system (Broida, p11). This particular system is so efficient that it can track a car in any place in different languages. This is one of the on going functions. Initially this was difficult because the GPS facility was not in the offing (Broida, p11). Another ongoing function is getting information by linking the motor with the global positioning system to get information for the user. When this is done, it assists in getting rate of fuel consumption and readings on the mileage. Initially, this was only possible physically and not through the computer (Dolce, p32). Fleet management has played a big role in getting information how the drivers are carrying themselves around. This has been made possible by integrating information from the tracking device and the computer. This is yet another on-going function by fleet management which initially was not possible (Dolce, p35). Another important function is the security. The security covers the car while at rest or while moving and it carefully disconnects the car while on the move. Through this, the fleet management has made it possible to recover any stolen car. The security is yet another development which was not there initially. This service is needed because it helps in reducing losses as far as the number of vehicles stolen is concerned (Broida, p23). Ship management is control of the ship while in water. This basically is done so as the fleet management can provide competent staff, offer maintenance and manage the daily operations. By doing this, the owner is given an opportunity to go book cargo. Initially, the whole responsibility was left in the hands of the owner. This type of arrangement is needed so as to ensure quality services are offered by the ships (Broida, p25). The device that disconnects vehicles using a remote is yet another function of fleet management. This facility does not allow the engine to work and therefore the car does not move (Crainic, p 22). The system is even able to alert the one driving the car that the disconnection is almost happening. The same system of disconnecting remote can be merged with danger remote so that in case of an urgent thing the driver can easily communicate thus the situation is addressed immediately (Crainic, p 22). Initially the remote had only the key responsibility of disconnecting the engine but it has been discovered it can be used to alert I case of emergency. This is needed because it can be used to reduce accidents on the road and in water (Crainic, p 23). In conclusion, fleet management has experienced what can be said to be a milestone if compared with its functions initially. The advancement of technology has made it possible for global positioning system to be discovered. This has seen the fleet management grow. Works cited: Crainic, T.G., Crainic, G. Fleet management and logistics New York: Springer, 1998 2-56 Dolce, J. Fleet management New York: McGraw-Hill, 1984 3-46 Broida, R. How to do everything with your GPS New York: McGraw-Hill Professional, 2003 4-78

Marcus Mosiah Garvey, Jr. - Era of Inspiration essays

Marcus Mosiah Garvey, Jr. - Era of Inspiration essays Marcus Mosiah Garvey, Jr. - Era of Inspiration A man with a purpose that led him to seek, implement, and test his knowledge was born on August 17, 1887 in St. Ann's Bay, Jamaica. He was the eleventh child of Sarah and Marcus Garvey. His name, Marcus Mosiah Garvey, Jr.(Lawler 15) Mr. Garvey was compelled to uplift his people and instill in them that they are equal. We want and shall have all of the same rights as other humans. Mr. Garvey was responsible for a movement that made African Americans worldwide hunger to hear his words and hunger for freedom and equality. At the tender age of eleven Marcus was given his first introduction to racism. He realized that he would be treated differently because of the color of his skin. This upset him and was the beginning of his quest to answer one important question "Why can't I be treated equally?" From 1906-1914 Garvey traveled and maintained a variety of jobs always faced with the same despair. You are not equal therefore you will not be treated or paid fairly. After must disgust and let downs Marcus Garvey returned to his home to Jamaica. In 1910 he began his journalist exposure by starting the newspaper "The Watchman."(UNIA-ACL) He put several other papers in place but the most successful one was the weekly, "Negro World" that ran from 1918-1933 in Harlem. In 1914 the Universal Negro Improvement Association was formed in Jamaica with Marcus Garvey as the leader. He had seen and witnessed the oppression felt by his people worldwide and decided that he would do something about it. The goals of the UNIA were to: " Promote the spirit of race pride and love; " Administer to and assist the needy " Establish universities, colleges, and secondary schools for the further education and culture of the boys and girls of the race " Conduct a worldwide commercial and industrial intercourse The UNIA was originally located at 30 Charl ...

Housing for Aboriginal Australia Essay Example | Topics and Well Written Essays - 1500 words

Housing for Aboriginal Australia - Essay Example Indigenous architecture necessarily identifies with the otherwise inexplicable participatory and consultative design methodologies (Memmott, 2008). Such methodologies or techniques are presumed to be not-so-well calculated or inarticulate though. Australian aboriginals have been known for their indefatigable behavioral tendencies in relation to habitat building efforts (Glascott, 1985). Despite their indigenous qualitative outcomes, a series of deficiencies too has been noted by analysts. The following dimensional analysis of the Australian aboriginals' abode building experience illustrates the whole process of community house building efforts of an indigenous community and their related outcomes (Vulker, 1990). The impact of indigenous culture on the design and construction processes of abodes or dwellings has received much wider attention, especially with emphasis on indigenous people's gregarious behavioral tendency. The community feeling or congregational behavior in indigenous communities such as aboriginals has been investigated with reference to many other aspects though it has very little been studied with reference to their effort to build structures for living (Trewin and ABS, 2006). Indigenous culture of Australian aboriginals has been necessarily associated with their community living experience that presupposes societal interaction at each and every level of social transformation. For instance the aboriginal houses built at Broken Hills in Mutawintji have communal living rooms, bigger cooking areas for preparation of hunted animals, dormitory-like bedrooms and huge compounds (www.heritage.nsw.gov.au, see Appendix).For instance despite the larger impact of migration on these cul tures, still these indigenous populations have managed to remain relatively uninfluenced by exogenous forces of change. However the dichotomy between the traditional culture and the contemporary culture being absorbed by them cannot be emphasized too much. Under exceptional circumstances this dichotomy can be taken to identify a clash of sorts, viz. the contemporary culture might seek to influence the traditional culture to such an extent that societal transformation of the indigenous populations would acquire a heterogeneous element of identity (Flood, 2007). Thus Australian aboriginals have recognized the all too important dichotomy to be a phase just preceding the fluid situation (Burke, 2004). In fact Australian aboriginals have seen how their own culture in housing design and construction has been influenced by the contemporary culture of the heterogeneous diversity. This is an inevitable influence on structure, design and materials. (2). Indigenous design dimensionIndigenous populations like the Australian aboriginals have particularly been able to develop their own design parameters and above all the participatory and consultative paradigms that have been essentially associated with such design processes occupy a still more significant place. Australian aboriginals have been noted for their exotic structural design perspectives in housing (Read, 2000). While autochthonous design traits persist to a greater extent there are also some exogenous characteristics that permeate through the design and construction process. For instance desp

Describe and evaluate their overall training and development Assignment

Describe and evaluate their overall training and development initiatives of a locally or internationally renowned organization - Assignment Example Hong Kong Disneyland maintains development of tourism, and establishes new destinations to maintain future sustainability. Through advertising, it has gathered enough funds to add phase II (Chun-on, 2006). Hong Kong Disneyland offers training programs that are unique to its cast members. Instructors, professional teams, and operations coordinate them. Through Disney University, employees are able to access training for an average of 35 hours in one year. Disney University offers classes such as Disney traditions training, effective workplace communications, Disney style of giving and receiving feedback, good shows begins with me programs and influencing members as a role model. All managers are trained on coaching for win-win outcome, problem solving &decision-making skills, time management and attend seminars and conferences hosted by guest speakers. Disney University is equipped with books and Disney feature films based on career development. There are approximately 1000 collections of reading materials available at the pace of the reader (Chun-on, 2006). There are also emerging leaders program aimed at developing leadership roles in the future at the resort. This six months program helps cast members to be competitive in the future. In this program, all cast members work in groups with the help of a guest service manager. Hong Kong Disneyland is committed to training its employees and developing them. The training is concentrated on services for the guests (Chun-on, 2006). Quality staff training displays proper image of the company to the business. Good training of employees increases productivity, performance, and large profits. Traditional teaching methods include classroom teaching, courses offered in every subject. Hong Kong Disneyland has recently made use of HR program as it is contributing much success to the company. Human resource department hires employees,

The Concept of National Security in Understanding Contemporary Term Paper

The Concept of National Security in Understanding Contemporary Conflicts - Term Paper Example The first step would be to discard the notion related to the nature of the future wars and international conflicts which are in real sense unrealistic. This kind of future has been believed to have gained some significant acceptance in the past. The quick and easy victory of the US Marine over Iraq in the 1990's gulf war, for instance, is seen to have to lead to military affairs revolution as a result of the competitive advantage to the US if these advancements are something to go by. There has been a general belief that there is no likely hood of having a major rival competitor of the United States military warfare in the near future. This has resulted in several other countries having the promise of cheap and fast victory as far as military concepts are concerned. This notion subsequently has led to a reduction of the dependency of the military might that has led further to the transformation of the department of defense. These transformations of the defense department need consideration of the military's experience in past conflicts. In the case of the States, its military experience has been characterized by protracted by the counterinsurgency which is coupled with the countries building. The efforts would call for further reforms in the sector of security of the countries citizens, economic development as well as reconstruction and creation of government capacity building which goes hand in hand with the rule of law creation. Regarding the experiences gained, one needs to have enough experience as well as awareness for the need of abandoning the transformation of the department of defense orthodoxy and subsequently go for the most essential changes which are required in the development and restructuring of the defense to enable sufficient defense for the entire country (McMaster, 2009).     Ã‚   The military's development and advancement would be achieved through the approach employed by the authorities in employing the forces to protect the nation's interests. Prior to any major attack, the defense has been put under much scrutiny regarding their abilities to handle the conflict or the contemporary issue.

Effect of the Internet on Business Development

Effect of the Internet on Business Development The internet is a network of computers who can share data and communicate between them. Its reach is almost every place in this world (see table 1). Any other technology has never changed a business as fast as internet has done. There are many stories of how a business been transformed on internet. EBay, the biggest e-shop was created by his founder to trade niche goods but now, one can buy or sell almost everything in this world to virtually everywhere. You can transform your business if you are nicely connected to your customers, suppliers and other trade partners. Internet is the best possible connector in a business who is at your service for virtually nothing. There is whole world at your disposal and you dont need to open a shop everywhere. Only thing you need is internet connection with some computer system. If you are able to offer a better deal you are in business otherwise, irrespective of how big or small you are, you are going to run out of business. The impact of interne t includes: Less importance of economies of scale. Fewer barriers to internationalization. Lower marketing communication costs. Greater price standardization. Less information floating time. Easy and fast communication between buyer and sellers. Changes in intermediary relationships. The internet lowers transaction costs in three ways: Search costs: The amount of information available to the buyer and the seller can be increased with the help of internet and that can be accessed conveniently and timely. Contracting costs: The internet helps to establish better communication and monitor the performance of partners in business relationship. It is easier to negotiate and compare prices via internet. Co-ordination costs: The cost of sharing information is reduced due to internet and is helpful in integrating business operations. What is e-business? (Kotler and Keller, 2009) e-business describes the use of electronic means and platform to conduct a companys business. E-business is short form of electronic business, where internet and related technology is used for normal business operations. Here internet is used to increase productivity, reduce costs and thus to increase turnover. The effect of Internet on business Internet has changed the business immensely. It has made the world come closer and trade economically and efficiently. It has created a virtual market where everything is available, not physically but virtually. The greatest effect internet has done on business is that it made trade price sensitive and more logical. A customer now is able to do the research work or comparisons before buying a product or services. Not only customer but it has benefited firm as well. Now firm is able to reach distant customer easily and cheaply. They can create awareness about their product and can interact directly with customer to know their preference, problem and potential solution. There is lot more to come and has impact on almost every sector of business. In further chapters we will discuss about these impacts in detail. Dissertation Objective The objective of writing this dissertation is as follows: To analyse the role of internet in development of business. To highlight the way a firm can effectively use internet technology to gain competitive advantage over their competitors. Project Structure This dissertation is divided in seven chapters with each chapter dealing with a specific topic dealing how internet helps in developing a business. First chapter Introduction contains the basic detail about the internet and their business application. Chapter 2 with heading literature review discusses about the internet and its impact on international marketing, the internet and the e-value chain and international marketing strategy and e-business. Here, the things discussed are the essence of the academic work of known writers. Chapter three discusses about the virtual market (market space) and their different aspects (like how this market can be exploited, what the possible pitfall are and where opportunities lies). Chapter four is about marketing on internet. Here some of the important discussions are on interactive marketing, push marketing and advertising via internet. There is also discussion about global business strategy and driver that need to be adopted for international ma rketing via internet. In chapter five, the academic analysis of internet as a tool for development of business is done. Here porters generic competitive advantage model, Rayport and Sviokla model of marketspace and Dutta and Segevs market space model has been discussed in brief. Further a SWOT analysis of inter is done with some suggestions. In chapter sis a very brief case study of eBay is done. Chapter seven is about the managerial implication of the changing scenario due to internet and in marketplace. Literature Review The Internet and its impact on International Marketing The Internet (Fletcher et al, 2005) The internet is a global network of interlinked computers operating on a standard protocol that allows information exchange. (Carolyn Siegel, 2004) It is the worlds largest network of interconnected distributed computer networks. Thus we can infer that any system which is able to share information to other system through a globally accepted protocol is part of internet and this whole interconnection may be called as internet. Internet commerce (Kotler and Keller, 2009) e-commerce means that the company or site offers to transact or facilitate the selling of products and services online. The internet user in the world is growing fast and so is the market scope for the marketers. According to Internet World Stat, 23.8% of total world population are active internet user. Thus, a vast population of more than 1.5 billion is ready to buy and sell on internet given a better deal. It can be only imagined the vastness and growth of market that within 8 year (2000 à ¢Ã¢â€š ¬Ã¢â‚¬Å" 2008) the world internet users grew by 342% and out of those users, 85% have purchased something on internet (Source, Nielsen, Feb 2008). The Internet and International Marketing (Carolyn Siegel, 2004) Marketing is a collection of activities that bring buyers and sellers together to make exchanges that satisfy and give value to all parties. (Carolyn Siegel, 2004) Internet marketing or e-marketing (electronic marketing) is marketing on internet with the help of emails, World Wide Web or other means. It also includes production and selling of internet related products. According to Fletcher in 2005, the introduction of electronic business has changed the fundamental principles of international marketing. He pointed out certain things that internet has changed are: Size of firm is no longer a barrier to internationalization. No need of overseas intermediaries as it became easier to locate customer and deal directly with them. No longer is traditional way of internationalization (moving from familiar to less familiar country) applicable as information became easily available and the communication medium is interactive. The internet (as a low cost medium) allows small and medium firms to become global marketer at their early stage. This is due to the fact that internet can help establishing better communication among overseas customers, suppliers, agents and distributors. We will discuss more about drivers of internet business model, impact of internet on international marketing in chapter 5. Characteristics According to Richard Fletcher et al, 2005, the internet is both communication and a marketing intelligence tool. As a communication tool it helps to build and maintain effective communication with overseas suppliers, distributors and customers. The internet has good information processing capability which acts as link between firm and external environment (discussed later). This ability of internet used as marketing intelligence tool. The internet is used as marketing channel and has following characteristics: Ability to store vast amount of data (information) inexpensively at virtually different location. Interactivity and ability to provide information on demand. Relatively low entry and establishment costs for sellers. Serve as distribution medium for goods like software, e-books etc. Powerful and cheap tool for searching, organizing and processing information. The ability to provide better insight of a product than that of other form of printed catalogue. The Internet and the e-value chain Netchising or Virtual value chain According to Beck and Morrison (2000), the physical value chain activity while globalization has not seen good results. This is due to the fact that a firm uses their resources in overseas activity at the expense of opportunities of domestic market. Not only that, there are other problem faced by an organisation like coordination of physical operations across the globe, the cultural differences, the cost of expatriates and vulnerability to environmental risk that can damage reputation of the firm. Most of these problems can be effectively solved by netchising, a term coined by Beck and Morrison (2000). Netchising is the practice of handing over overseas operations to partners (generally overseas) by outsourcing, subcontracting or franchising. Netchising has following advantages: Efficiency: generally overseas partners are more efficient and are specialized in carrying out the outsourced activities than the outsourcing firm. Convenience: exchange of information becomes easy. Now, orders can be directly placed to the firm without any local agent and a firm can also share information to the customers directly. Reduction in Transaction cost: It reduces the cost of carrying business operations which ultimately benefit the profitability of firm. International value chain According to Plumley (2000), international e-business value chain is the combination of e-commerce platform and secure transaction support (see figure 2.1). The e-commerce platform builds on the countries business rules and language where as secure transaction support builds on currency clearing and legal requirement. According to Gartner Group, internet affects the supply chain (see figure 2.2). It shows that a customer can buy and pay for the product or services easily and at the same time a supplier can also communicate directly with customer and with their own other internal departments. International information chain According to Karmarkar (2000), internet value chain is closely linked with international information chain. The language and cultural differences is the main hurdle in the path of globalization of a firm. When a firm deals with information product (like music, e-books or software) then it becomes easier to go global. In certain cases when product or services are not much attached to language or cultural factors (for ex. Technical publishing and industrial services), then also it is easy to become global. In production of information product and services low labour cost is the key as relative cost of hardware and software has come down. Now, firms look for low cost labour market (like India, China) to develop information products. Outsourcing of information services (customer care service such as call centres) and software development cell are some examples. Thus we can say that in information value chain, the physical infrastructure doesnt play a vital role. International Marketing Strategy and e-business Internet issue and foreign market entry According to Oxley and Yeung (2000), the e-commerce readiness of a market is determined by three factors: The rule of law: A customer is not able to see the original product while purchasing online. Therefore, they need to be assured that if they purchase a product or service online; they will get them as they were told or shown online in given time limit. According to survey by e-consultancy in 2008, 84% buyers look for the sign that a website is secure before making a purchase. Thus, a market (country) must be able to provide an environment where property rights are well defines, courts are efficient in resolving disputes and consumer credits and consumer protection regulations are well established and enforced (i.e. strong tradition of the rule of law). The transactional integrity of online business: It is difficult to track a e-business trader by their e-mail address or website. Also, the entry and exit barrier in e-business is low and this is used as a weapon by dishonest e-traders. They can execute fraud and again be able to do it with a new name (as they can entre again in market with new identity). When dispute arises, it is hard to practise legal action in a different country and can be costly. The availability of infrastructure: migration from traditional market to online market is not possible until customers have access to personal computer and internet connection at reasonable price. Apart from these facilities, they do have the facility of credit card or online payment system. Thus, internet related infrastructure and financial infrastructure are essential Electronic Marketplace Internet a virtual market According to Garrison, (1996), the internet acts as a catalyst for sociological change. It has changed the nature of market, the way of business operation and the mode of communication with customers and other business partners. It has created a market space which has affected the traditional marketplace and consumer preferences by providing greater facilities to them. Internet has become the largest market available to mankind where almost everything is been sell or bought. This market space doesnt exist in physical terms but can get everything available in physical market. Physical vs. Virtual Value Chain Value chain is nothing but a set of value adding activity for the product or services. Rayport and Sviokla, 1996, argued about a new value chain termed as virtual value chain where product or services exist as a piece of information and can be delivered through information based channel of communication. This virtual value chain is different from physical or traditional value chain where one can see or touch products. He said the virtual world as market space while the physical world as marketplace. According to Fletchar et al 2005, the virtual value chain is a realm where products and services exist as digital information delivered through information based channel. He also differentiates virtual value chain and physical value chain on the basis of information used. The virtual value system uses information as the source of value while in physical value chain it is used as a supporting element of value adding process. Thus we can say that now a day a firm has to compete in two busin ess environment, one is traditional and other is virtual business environment. The distinction between the two can be understood by this example. when consumers use answering machines to leave a message, they are using an object that is both made and sold in the physical world, however when they buy electronic answering services from the phone company they are using the market space à ¢Ã¢â€š ¬Ã¢â‚¬  a virtual realm where products and services are digital information and are delivered through information-based channels. (Rayport and Sviokla, 1996) Figure 2: The Virtual Value Chain in relation to The Physical Value Chain (source: Hollensen, 2001). Adoption of Value Adding Activities: Company adopts value adding information activities in the following three stages: Visibility: Here large scale information systems are used to coordinate activities in the physical value chain. Mirroring Capability: It is the capability of substituting physical activities with virtual and thus creating a parallel virtual value chain in the marketspace (see figure 2). New Customer Relationship: This is the flow of information to customer to deliver value in new ways. This parallel physical and virtual value chain operation allow firms to deliver value to their customer in both marketspace and marketplace. These operations create marketspace based relationship with customers. The virtual value chain consists of five steps, say, gathering, organising, selecting, synthesizing and distributing information. These value adding activity allow company to identify customers desires more effectively and fulfil them more efficiently. This happens, for example, when a car manufacturer shifts its RD from the physical to the virtual value chain. By doing so, they involve customers of different locations in the new product development process. The physical value chain is linear (a sequence of activities with defined input and outputs), whereas the virtual value chain is non-linear (a matrix of potential inputs and outputs that can be accessed and distribute by a wide variety of channels). Relationship marketing It is a way of marketing where marketers or firm try to attract, maintain and enhance relationship with customers and other business partners. Internet (or website) acts as the best medium to communicate with people related to business. Firms now focus on relationship marketing to gather information from customers, to develop customized product or services for a focussed customer group. The internet helps firms to improve relationship with their customers and suppliers; and help them to work effectively. Now a firm doesnt need a middleman or a agent as they can sell directly to the customer via internet. Thus the distance with customer is decreasing and a firm need a smaller supply chain which can increase their profitability. The lesser distance also allows firms to establish a close relationship with customer and provide those customized products or services as per their need. The firms (like eBay, Google etc) involved in innovative business have always realized the power of customer relationship. They bank on the ability to process large relationship database. With the help of this relationship database they formulate their strategy and develop innovative way of marketing. The relationship marketing not only benefit the firm but also the customers. The customers are benefitted because firm can develop customized and focussed marketing message. Mattsson, (1996), has described a relationship as combination of three main components, which affect the parties involved in a business. Those components are legal(L), behavioural(P), and atmospheric (E). These three factor determines the success and failure of a relationship marketing in a particular market. Thus it is possible to have a successful buyer-seller relationship in domestic market totally failure in overseas market. Finally we can say that relationship marketing includes the management of a firm and thus it must be included in the business plan Marketing on the Internet Internet and Global Business Strategy (Kotler and Keller, 2006) e-marketing describes company offers to inform buyers, communicate, promote and sell its products and services over the internet. Drivers of Internet Adoption in International Marketing Once a firm establishes an internet portal (website), they automatically become a MNC (Multi National Company). Quelch and Kelvin (1996) describe two evolutionary paths of a website: Information to Transaction Model (figure 4.1) adopted by existing MNCs where they offer information to address the needs of existing customers. Transaction to Information Model (figure 4.2) adopted by internet start-up companies where they begin with transaction and use the medium to build brand image and secure repeat orders. The basic purpose of these models is either to reduce cost or to increase revenue. According to Quelch and Kelvin (1996), these drivers fall into four quadrant as given in figure 4.3. Internal customers focus/ cost reduction (quadrant 1): This is applicable to the companies who use website as a tool to communicate with their customers. Their main focus is to provide customer services for domestic market. They just happen to attract international traffic. Internal customer focus/ revenue generation (quadrant 2): This is applicable to the companies who use website not only to communicate with their domestic customers but also offer transactions online. This enables a firm to reach those international customers who might be inaccessible via other media. External customer focus/ cost reduction (quadrant 2): This is applicable to the companies whose main aim is to attract international audience through their website. This happens to benefit all customers because of the international scope of operations. External customer focus/ revenue generation (quadrant 3): This is applicable to the firms who not only focus on attracting international audience but also offer transactions worldwide. Here transaction involves connecting buyers and sellers. Company target providing services to existing customers and attract new customers from global market. Impact of Internet on International Marketing Variables The modification in marketing mix variables is necessary while using internet for international marketing. The impacts of internet on application of marketing mix while going to international market are as follows: Pricing: Due to internet customers are more aware of prices in different countries and thus there is increase in price standardization across borders and price differential become narrow. One advantage of this is that price can be customized easily with customers need and their profile (segment). Distribution Channels: Internet has dramatically reduced the number of intermediaries earlier needed for worldwide distribution channels. As now, less capital is needed for inventory and thus the role of intermediaries has been changed. The new roles of intermediaries include collection, spreading, interpretation and distribution of information rather than traditionally handling and distribution of products. Creation of new Market: Internet offers new opportunities for firms to create market by helping buyers and sellers to locate and negotiate trade terms with each other (ex. eBay etc). There is also a market developed for executing transaction between traders (ex. PayPal etc). New Product Diffusion: The traditional test as you go practice where shifting products from one country to another is now outdated. Now, new product announcement or launch generates immediate demand (as information travel faster on internet) and that requires immediate availability of goods. Customization: Due to internet, getting demographic and purchasing profile of customer became easy. This allows firms to customize products for local adaption as per local market demand. Advertising on internet Internet is a low cost advertising medium having reach to global audience. Advertising on internet includes banner advertising on website, email, blogs and links to search engines. As traditional media of advertising is quite expensive and at the same time internet infrastructure is improving day by day and able to prove support to video and graphics on web. With this improvement a firm can successfully launch an online advertisement campaign. Interactive advertising According to Haeckel, Marketing interactivity is a person-to-person or person-to-technology exchange designed to effect a change in the knowledge or behaviour of at least one person. He also point out that interactivity is function of certain dimensions, which is given as: I = Æ'(N, C, F, SI, CI, T, CT, SY, M) Where, I = impact of interaction, M = Type of media involved (Other factors not discussed as not relevant to current topic). Now, as a technology, internet is the strongest media for interactive marketing. The reason for that is Internet is used by almost a quarter of the total world population. It is not limited to a particular geographic reason. The growth of user is fast. Cheapest and fastest way of interacting with majority of population (both for customer and marketers). Haeckel also pointed out that there is going to be much more business and marketing use through internet. He made a graph which shows how we find usage of a new technology with time (see graph below) and thus we can say there is more in store than what we are seeing and using presently. Even interactive marketing may see turnaround with this technology. Marketing with push technology (Wetzel, 2008) defined push marketing as, customers are provided information by receiving or viewing advertisements digitally, such as: e-mail, SMS, RSS, phone calls, etc., as subscribers of the latest product and service information provided by the company. The internet is the cheapest and most effective media that is used for push marketing. Advantages of Push Marketing via Internet Tracking of Customer Preference: It is easier to track user preference with the help of push technology (internet) and customize according to their preferences. A good example of this is Google AdSense that tracks the users visited website or keywords in mail and according to those criteria it shows advertisement (related link). Increase Accessibility: With the help of push marketing a firm can increase customer accessibility by the firms marketing and advertisement of the products. Subscribers get pushed by built in developed software called PointCast that enable users to receive automatic content updates via their internet connection and web presence as the channel to get information when their computers are not in use. Corporate identity in cyberspace Firms are now using web to extend and reinforce their companies brand image in a cost efficient manner. This serves as a complementary media device that re-establishes a firm in consumers mind. By providing valuable information to users a firm can expand their brand image. The regular updating of information may attract customers to visit website regularly, which will reinforce firms image and provide them a chance to create a new and extended cyber image. Analysis and Methodology Competitive Advantage via Internet Porters three generic strategies for competitive advantage According to Porter (1985), a firm can earn high return if they are able to position themselves well enough, irrespective of the structure of the industry and profitability of the industry. He pointed out the fundamental basis for above average performance is sustainable competitive advantage in long run. For that sustainable competitive advantage he gave three generic competitive strategies. Cost Leadership: According to porter (1985), a firm is having cost advantage over his competitors if the cumulative cost of performing value activity is less than the competitors. He further discussed that a firms cost position is a function of; (a) the composition of their value chain to their competitors, (b) their relative position in cost drivers. Now, we see that how internet helps them to achieve them cost leadership by affecting the above two functions. Differentiation: Porter (1985) describes another strategy for competitive advantage is to differentiate their product with competitors products. This means raising the quality with ignoring the cost for the sake of quality. Now internet can help them to do that by interacting directly with customer and customizing products according to target group. Many firms now use blog site to interact with customers and promoting their new or customized product. Focus: Porter describe this as customizing products or services to suit a focused or small segment of consumer group. The internet helps firms to focus on different aspects of the products and customer group. Internet even allow firm to receive specification from each and every customers and according to them they can produce customized products or services. As discussed in chapter 3, the relation of physical and virtual value chain (Hollensen, 2001), we find there is virtual value chain corresponding to each physical value chain. By applying this value chain a firm can become cost leader as it depends on two factors discussed above. A firm can shift to virtual value chain to gain cost advantage over their competitors physical value chain. For example Federal Express (FedEx), a shipment company allows consumer to track their parcels. This tracking system via internet is very efficient and economical. The FedEx has now reduced more than a million query calls per month by providing online shipment tracking system. This is one of the way of reducing cost and step towards cost leader position and at the same time it differentiate FedEx from their competitors. But this is not enough as sooner or later others will follow same practice and FedEx lose the competitive edge. The real edge lies on the innovative and creative way of finding or chang ing physical value chain to virtual value chain. So now apart from technology, innovative idea of using technology is the key for success of a firm. Stuck in the middle Porter (1985) points out a situation, where a firm try to achieve both generic strategy (cost leadership and differentiation) but fails to achieve any of them. He calls this situation as stuck in the middle. According to him, a firm stuck in the middle will compete at disadvantage as others competitors (cost leader, differentiators) will be better positioned to compete in any segment. In case of Google AdSense, Google is offering a differentiated advertising tool at very low cost (usually one get this via auction, where price is driven by customer not producer) is offering a differentiated (highly unique and effective) advertisement. Here both cost leadership and differentiation is achieved by Google with the help of technology. Johnson et al (1998) discuss about the core competency of a firm may be difficult to imitate because they are complex. The google is doing the same thing by making the internal structure complex, which is hard to imitate by competitors. Thus, they can put the mselves in a position where for an advertisement position (ex. Out of five position or space, advertisers bid for first position then second and so on), firms bid among themselves. Thus, it is possible to achieve a position where a firm can achieve cost leadership and differentiation without compromising one for the other with the help of technology (say internet) and their own creativity (say way of using internet). E-business marketing Models and International Competitiveness Rayport and Sviokla Model According to Rayport and Sviokla (1995), the internet has changed the nature of trade. Internet has made both physical location of inventory and the actual place (marketplace) of trade irrelevant. They argued that traditional marketplace (the physical market) transaction has been replaced by markets place (virtual market or e-market) transaction. They concluded that brand equity is created in marketplace through content (i.e. the product offering), context (the communication programmes) and infrastructure (i.e. the pricing and value chain activity related to distribution). While in market space (internet marketing); content, context and infrastructure has been transformed to innovate new ways of creating value. The changes are: Content: Now, everything possible is delivered electronically whether it is product, service or information. Even though operating system (Microsoft window) are available online. They tim

deer :: essays research papers

  Ã‚  Ã‚  Ã‚  Ã‚  The fur of the whitetail deer is a grayish color in the winter then more red comes out during the summer. Only the bucks have antlers. Young males begin to grow their antlers in the spring, then towards the fall the skin on their antlers begins to deteriorate. The velvet is very itchy and the young male will rub its new antlers on anything possible. The average height of the deer is between 3 – 3.5 ft. Their tail length is about 30 cm. in length. Their weight ranges from 100 – 350 pounds.   Ã‚  Ã‚  Ã‚  Ã‚  Bucks are usually solitary but sometimes they may travel in a small group. Deer usually herd together during winter months to conserve energy. Their territory is usually small depending on the food supply. If there is a good food source in a certain area, the deer will have a smaller home range. More traveling is needed if the food source is less abundant. In eastern forests, buds and twigs of maple, sassafras, poplar, aspen, and birch are consumed, as well as many shrubs. In the desert areas, plants such as huajillo brush, yucca, prickly pear cactus, comal, ratama, and various tough shrubs may be the deer’s main diet components. Conifers are often utilized in winter when other foods are scarce. They are crepuscular animals, feeding mainly from before dawn until several hours after, and again from late afternoon until dusk.   Ã‚  Ã‚  Ã‚  Ã‚  Most white-tailed deer mate after their second year, especially males. Females have been found to mate as early as seven months. Bucks are polygamous although they may form an attachment and stay with a single doe for several days or even weeks until she reaches oestrus. Mating occurs from October to December and gestation is approximately 6 and a half months. In her first breeding, a female generally has one fawn, but 2 per litter are born in subse2quent years. Fawns are able to walk at birth and nibble on vegetation only a few days later. They are weaned at approximately six weeks. Life span in the wild is about 10 years, but whitetail deer have lived up to 20 years in captivity.   Ã‚  Ã‚  Ã‚  Ã‚  They are able to live in a variety of terrestrial habitats, from the big woods of northern Maine to the deep saw grass and hammock swamps of Florida. They also inhabit farmlands, brushy areas and such desolate areas of the west such as the cactus and thornbrush deserts of southern Texas and Mexico.